Privacy Policy

Abide & Thrive LLC ("we," "us," "our," or the "Company") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://abideandthrivellc.com (the "Site"), enroll in our wellness coaching programs, use our mobile training app, purchase our digital products, or otherwise interact with our Services.

This Privacy Policy applies to all users of the Site and Services. By using the Site or Services, you consent to the practices described in this Privacy Policy. Please also review our Terms & Conditions.

We collect several categories of information:

Information you provide directly

• Account & contact information — first and last name, email address, phone number, and any details you provide in forms, notes, or messages.
• Program information — your selected plan and tier, fitness and nutrition goals, equipment available, scheduling preferences, and health or lifestyle context you choose to share.
• Billing information — handled by our payment processor. We do not store full card numbers on our servers.
• Communications — the content of messages, emails, in-app messages, and check-in notes you send us.

Information collected automatically

• Device & usage data — IP address, browser type, device type, operating system, pages visited, referring URLs, and similar technical information.
• Cookies and similar technologies — used to remember preferences, keep you signed in, and understand how the Site is used.

Information from third parties

• We may receive information from our mobile app provider, payment processor, and the CRM platform we use to manage client relationships and communications.

We use the information we collect to:

• Provide, personalize, and improve the Services, including building and delivering your workout programming and meal plans;
• Process enrollments, subscriptions, payments, and cancellations;
• Communicate with you about your account, program, check-ins, and support requests, including via email and SMS;
• Send appointment and check-in reminders, program updates, and occasional service-related notifications;
• Respond to inquiries and route financial-service inquiries to Goshen Tax & Consulting LLC's contact process;
• Maintain the security and integrity of the Site and Services;
• Comply with legal obligations and enforce our Terms.

With your consent, we may send text messages (SMS/MMS) to the mobile number you provide. These messages may include account verification, appointment and check-in reminders, coaching communications, and service-related notifications. Message frequency varies based on your program and interactions with us.

• Consent. You provide consent by submitting your mobile number and opting in through a form or your account. Consent is not a condition of any purchase.
• Opt-out. Reply STOP to any message to unsubscribe. We will send a single confirmation message. Reply START or UNSTOP to opt back in.
• Help. Reply HELP for support, or contact us using the information in the Contact section below.
• Carrier fees. Standard message and data rates may apply.

We do not sell or rent your mobile number. We use a CRM platform to manage and deliver messages, and that platform processes phone numbers and message content as a service provider on our behalf. Our messaging practices comply with the Telephone Consumer Protection Act (TCPA) and applicable carrier guidelines.

We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:

• Service providers — third parties that perform services on our behalf, such as our CRM platform, mobile app provider, payment processor, and email/SMS delivery provider. These providers are bound by confidentiality obligations and may only use your information to provide services to us.
• Financial Services — when you submit a bookkeeping or tax inquiry, your information is routed to Goshen Tax & Consulting LLC's contact process so they can respond. Their handling of your information is governed by their own privacy practices.
• Legal compliance — when required by law, court order, or to protect our rights, property, or safety, or that of others.
• Business transfers — in connection with a merger, acquisition, or sale of all or part of our business, subject to confidentiality obligations.

We retain your information for as long as your account is active or as needed to provide the Services. After your account is closed or your subscription ends, we retain records as necessary to comply with legal obligations, resolve disputes, and enforce agreements — typically for a period consistent with applicable tax and business record-keeping requirements — and then delete or anonymize the information.

We use cookies and similar technologies to operate the Site, remember your preferences, keep you signed in, and analyze usage. You can control cookies through your browser settings; however, disabling cookies may affect some features of the Site. We do not use cookies to collect sensitive personal information.

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security, and you acknowledge that you provide information at your own risk.

Depending on where you live, you may have rights under state laws, such as the California Consumer Privacy Act (CCPA) or similar laws, including the right to:

• Know what personal information we collect about you;
• Request access to or a copy of your personal information;
• Request correction of inaccurate information;
• Request deletion of your personal information;
• Opt out of the sale or sharing of personal information; and
• Withdraw consent to SMS messaging at any time.

To exercise any of these rights, contact us using the information in the Contact section. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.

The Site and Services are not directed to children under 18, and we do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us so we can delete it.

The Site links to third-party services, including our Etsy shop, our mobile training app, and the contact process of Goshen Tax & Consulting LLC. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated through the Site or by other reasonable means. Your continued use of the Site or Services after changes take effect constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or how we handle your information, you may contact us through the contact form on this Site or by the means provided on our Site. Please include "Privacy Inquiry" in your message.